If you’re keeping an eye on the housing market this year, here’s something important: home prices in 2025 are not following the usual seasonal upswing.

Typically, we see median sale prices climb steadily from January through June, peaking in the summer months when buyer activity is at its highest. But this year, prices are lagging – as of May, they’re tracking below the historical average for this time of year.

“This aligns with insights from our May 2 article on St. Johns County Median Sale Price Down.”

🏡 What does that mean for sellers? It’s a clear signal that pricing your home correctly from day one is critical. You can’t just rely on “market momentum” to drive offers anymore. With buyer demand more sensitive to price and affordability, homes that hit the market overpriced are sitting longer and getting stale.

📉 For agents and sellers alike, this reinforces the need for data-driven go-to-market strategies, compelling listing presentations, and stronger marketing execution to justify value and attract serious buyers.

This softer price growth trend could be an opportunity for buyers to step in with less competition – but for sellers, it’s a reminder: price smart or risk falling flat.